What Peec actually is
Peec is a Berlin-based prompt-tracking tool: you register a set of prompts, it runs them across AI platforms daily, and reports visibility, share of voice, position, sentiment and sources, with a separate product line for agencies.
One design choice is worth crediting. Peec states that it captures answers by driving the platforms' user interfaces rather than calling model APIs, on the grounds that the API answer and the consumer answer are not the same thing. That is a defensible and more expensive way to do it.
Self-serve plans are priced by tracked prompts and let you pick three models; all models are reserved for Enterprise. Check their pricing page for current numbers — we deliberately don't quote competitor prices here, because they change and a stale figure is worse than none.
The number their docs don't give you
Peec publishes more of its formulas than most. Visibility is documented as the share of responses mentioning your brand; share of voice as your mentions over total brand mentions. Cadence is documented too: prompts run daily, and metrics update daily per engine.
What is not documented anywhere public is how many runs make up a day. The visibility formula divides by “total responses” without ever defining how many responses one prompt produces. Position is described as an average ranking with no formula at all.
That gap matters because AI answers vary between identical runs. Without a sample size you cannot tell whether a day-to-day move in your score reflects a change in the world or the width of the distribution.
Where we differ, and where we don't
We are not a replacement for prompt tracking. There is no dashboard, no daily cadence, no sentiment analysis and no agency workspace here today.
What our report gives you that theirs does not is its own sample size: the exact questions asked, every answer returned, and how many times each engine was asked, printed on the result. You can check the conclusion against the evidence.
If you want a score without an account, run ours, Semrush's and Ahrefs' free checkers — all three are genuinely free — and see whether you have a problem worth paying to track.
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Common questions
Does Peec have a free tier?
No permanent free tier. A free trial exists, but the length isn't published on their site as far as we can find.
Which engines does Peec cover?
Their documentation lists ChatGPT, Gemini, Copilot, Perplexity and Grok, and their product pages also reference Google AI Overviews and AI Mode. Self-serve plans let you choose three; all models are an Enterprise feature.
So when should I actually pay for Peec?
When you are actively changing your site and need to see whether it worked over weeks, across a prompt set larger than a one-off audit, with competitors tracked alongside you. That is the job it is built for and a free check does not do it.
Related questions
Last updated 25 August 2026